Why vehicle signs go beyond the use of graphics on your fleet
Since William Bass made a red triangle the UK’s first registered trademark, his brewery was identified the three sided shape. The golden harp, similarly, is associated with Guinness’ logo. One might be wondering what the Bass and Guinness logos have to do with vehicle signs. The answer is corporate identity. Branding, in other words. For your business, this is how vehicle signs work. Used properly, they go beyond displaying your company’s logo and address. They are mobile advertising hoardings in their own right. The combination of a striking livery and good graphics resonates with anyone who sees your company’s vehicles. For many people – whether you are interested in trucks or not – the green, gold and red livery means Eddie Stobart.
Effective vehicle signs are unmissable. You could be stuck behind a van or lorry and be familiar with the vehicle graphics. If parked outside one’s house, neighbours would wonder if (for example) the gas fitter or handyperson offers a good quote with excellent workmanship. In many cases, vehicle signs are part of a company’s wider corporate identity.
Vehicle signs as a form of corporate branding
For several years, signage and lettering had formed part of a company’s or local authority’s corporate image. In the UK for example, the British Gas Corporation in the 1970s changed its vans from red to white with various shades of blue. The blues were equal to the colours of a blue gas flame and advertised the nationalised body’s transition to natural gas. Most famously, the London Underground roundel isn’t only seen on its vehicles. It has been synonymous with public transport undertakings in London for almost 85 years.
Making your vehicle signs unmissable
SignFX, 15 December 2016.