shop signage

You Are Here: Home / Archives / Tag / shop signage

Shop Signage: How To Be Street Smart

Categories: Tags:

How shop signage can be used to raise awareness of your business whilst respecting its immediate surroundings

Mini Me Shop Front Signage

Once upon a time, well before the internet emerged, shop owners took great lengths to decorate their window displays. Before the 1990s at least, the window display was like the Amazon.com of its day. Many people go ‘window shopping’ on the internet yet even now, passing trade is a good asset for bricks and mortar retailers. Window displays weren’t enough: effective shop signage came to the fore. Illuminated signs for example; striking typography; greater use of plastics. read more →