Shop Signage: How To Be Street Smart
How shop signage can be used to raise awareness of your business whilst respecting its immediate surroundings
Once upon a time, well before the internet emerged, shop owners took great lengths to decorate their window displays. Before the 1990s at least, the window display was like the Amazon.com of its day. Many people go ‘window shopping’ on the internet yet even now, passing trade is a good asset for bricks and mortar retailers. Window displays weren’t enough: effective shop signage came to the fore. Illuminated signs for example; striking typography; greater use of plastics. read more →
Vehicle Signs: Raising Brand Awareness On The Move
Why vehicle signs go beyond the use of graphics on your fleet
Since William Bass made a red triangle the UK’s first registered trademark, his brewery was identified the three sided shape. The golden harp, similarly, is associated with Guinness’ logo. One might be wondering what the Bass and Guinness logos have to do with vehicle signs. The answer is corporate identity. Branding, in other words. read more →
