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Shop Signage: How To Be Street Smart

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How shop signage can be used to raise awareness of your business whilst respecting its immediate surroundings

Mini Me Shop Front Signage

Once upon a time, well before the internet emerged, shop owners took great lengths to decorate their window displays. Before the 1990s at least, the window display was like the Amazon.com of its day. Many people go ‘window shopping’ on the internet yet even now, passing trade is a good asset for bricks and mortar retailers. Window displays weren’t enough: effective shop signage came to the fore. Illuminated signs for example; striking typography; greater use of plastics. read more →

Vehicle Signs: Raising Brand Awareness On The Move

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Why vehicle signs go beyond the use of graphics on your fleet

Quin Reddin Van Graphic Since William Bass made a red triangle the UK’s first registered trademark, his brewery was identified the three sided shape. The golden harp, similarly, is associated with Guinness’ logo. One might be wondering what the Bass and Guinness logos have to do with vehicle signs. The answer is corporate identity. Branding, in other words. read more →